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Anita Liu is a Creative Director with 20+ years’ experience across the Australasian design industry.

With a Fine Arts foundation, she has crafted distinctive, lasting designs for leading brands across Australasia, including Coca-Cola, Qantas, Westpac, Woolworths, Mirvac, Fraser Properties, and lifestyle and fashion brands such as Witchery, SABA, and Westfield Corporation.

Anita has also collaborated with prominent New Zealand organisations, including Christchurch Art Gallery, Ngāi Tahu, Christchurch City Council, and Christchurch Airport, delivering design solutions that resonate locally and globally.

Her work also includes the Kathmandu rebrand, which she guided from concept through to completion: hand-drawing the original symbol and overseeing its roll out across all touchpoints. The identity has since become one of Australasia’s most recognisable outdoor brands.

Anita combines strategic insight with creative precision to deliver design that resonates locally and globally.

Contact Anita to discuss your next project or brand transformation.